The benefits of centralizing product data in a base entity

Last updated on Jan 11, 2024
by Johan Moormann

Managing product data across multiple platforms can be overwhelming for businesses. However, centralizing product data in a base entity offers three key benefits:

  • Improved accuracy and consistency
  • Streamlined workflows and increased efficiency
  • Enhanced data security

Learn from our experts how to take your product data management to the next level in 2024.

Bringing structure to multiple platforms

As businesses expand and start selling on multiple platforms, managing product data can quickly become a daunting task. It’s common to have multiple systems, like Product Information Management (PIM) software, e-commerce platforms, and marketplaces, that all require the same product data. Keeping track of updates and changes across all these systems can be time-consuming and prone to errors.

That’s where centralizing product data in a base entity pack comes in. At Memo Data Connections, we believe that centralizing your product data can bring several benefits to your business.

Our innovation with Alumio (iPaaS)

In collaboration with our esteemed partner, Alumio, we took a different approach to integrating product data across different platforms. Instead of building a connection from A to B, from B to C and so on, we decided to transform your product data to base entities first.

Improved accuracy and consistency

By having a single source of truth for your product data, you can avoid inconsistencies and discrepancies that can arise when trying to keep track of changes across multiple systems. This helps ensure that your product information is accurate and up-to-date across all platforms.

“By using base entities we can connect platforms within just one day”

Streamlined workflows and increased efficiency

Having a centralized location for product data makes it easier to manage and update information, saving time and reducing the risk of errors. With automated product data integration from your PIM, like Akeneo, to your base entity, and then to platforms like ChannelEngine and Shopware, your team can focus on other important tasks.

Enhanced data security

With all your product data in one place, it’s easier to ensure that it’s secure and protected. At Memo Data Connections, we take data security seriously and have implemented several measures to protect your data, including encryption, OAuth2, and regular security audits. Our upcoming premium connectors with Alumio will also provide additional security features to give you even greater control over your data.

By centralizing your product data in a base entity, you can enjoy improved accuracy, streamlined workflows, and enhanced data security. Plus, with our advanced integration solutions and commitment to exceptional service and support, Memo Data Connections can help you take your e-commerce business to the next level. Contact us today to learn more about how we can help you centralize your product data and simplify your operations, or read more about our Base entity solution here.

By Johan Moormann

Proud owner of Memo and Memo Data Connections. Specializes in Shopware and Alumio, offering expert services and solutions tailored to the needs of businesses seeking to optimize their digital presence and operational efficiency.

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